Lead With Why

Most builders and designers lead with the what—a beautiful portfolio. The problem? Your competitors have one too, and from the outside it all blends together. That’s when you get pulled into a price fight.

This video shows you how to flip that script by telling the why—the thinking, the decisions, and the values behind your work—so you become the obvious choice before a quote is even requested. I unpack how to turn your process into trust-building content using my Content to Clients framework: project films, client interviews, social storytelling, and a brand film that makes people feel like they already know you.