Client: Keiron Moore, Managing Director
Company: CKS Projects – Luxury Custom Home Builder, Illawarra Region

🎯 The Challenge

Before working with me, Keiron knew his business had a strong reputation and a clear point of difference—but his marketing didn’t reflect it. Despite building award-worthy, high-end homes, CKS Projects was struggling to communicate its value to the right audience. There was no strategy. No clear message. And no system in place to attract the kinds of clients Keiron actually wanted to work with.

As Keiron put it, “We had a story to tell, but we didn’t know where to start.”

💡 The Turning Point

Keiron realised that simply having a great product wasn’t enough—he needed to shift perception, build trust, and position his business with authority. That meant more than just “getting content out there”—he needed a clear plan, a focused message, and a partner who understood the building industry intimately.

When we first spoke, he said: “It’s like you’ve run a building company before. You just get it.”

🔧 The Strategy

Together, we:

• Built a messaging strategy that spoke directly to Keiron’s ideal clients

• Crafted a video content system that could scale across multiple projects and touchpoints

• Created brand storytelling assets that gave potential clients insight into the experience of working with CKS

• Documented real projects in a way that built authority, trust, and emotional connection

We focused not just on what CKS does—but why it matters.

📈 The Results

• Instant Recognition: New clients began showing up to meetings already sold on the CKS experience. “It felt like they already knew me,” Keiron said. “I didn’t have to sell—it was like the trust was already there.”

• Inverted Sales Dynamic: Instead of chasing leads, Keiron now interviews potential clients to make sure they align with his process.

• Stronger Brand Positioning: With the right message and visuals in place, CKS Projects now stands out as a premium, in-demand builder—without having to say “we’re luxury.”

• Massive Confidence Shift: “We’ve gone leaps and bounds,” Keiron said. “It’s been a game changer for us.”