Who are you talking to?

Do you want to one up other builders?

Do you want to show other builders how well you're doing and how your videos can out produce their videos?

Or do you want to actually get results in the way of better projects, better clients and more profit on your bottom line?

Thats what I discuss in this video

If you’re like 99% of people on social media, you’ve probably fallen victim to the social media trap of paying attention to and chasing the wrong thing.

Subscribers. Followers. Likes. Dislikes - whether we like it or not my friend, whether we admit it or not, these are the numbers. These are the metrics that we clinging to, that we long for to give us credibility as business owners and as content creators. It's how we ascribe credibility subconsciously or consciously to other people. And these are what I would call vanity metrics and in this video I’m going to help you learn what’s a far more important thing to pay attention to

Creating a beautiful home is one thing but now that it's finished you need to showcase it the right way on your website. And when it comes to the job of making the home appear as beautiful on a screen or in a magazine as it does in real life, not any old person with a "fancy camera" will do.

So how do you choose the right architectural photographer for you? Well that's exactly what this video is about.

Stick around to the end and I also answer a really important question that could potentially save you thousands if not tens of thousands of dollars if you get it wrong.

Storytelling is quickly becoming the ultimate tool in your marketing kit to people to do exactly this and the building industry is one of the best industries for storytelling and the impact and power that it can have.

But what is "story" when it comes to the building industry and why should you even care?

Enjoy :-)

When it comes to marketing for the building and design industry the landscape of marketing constantly changes.

It doesn't matter if you're a builder, an architect or interior designer. What works today might not work tomorrow.

You need to adapt and evolve their marketing to stay current, build trust and be seen as relevant experts by their prospective clients.

In todays video I discuss what I believe are the 5 biggest things we're going to be seeing from builders and the building industry when it comes to their marketing in 2024.

Enjoy :-)

One trend that has emerged over the last few years is video. It has quickly become the most popular form of content on the internet, and more and more businesses are adding it to their marketing strategy.

Still wondering if video is right for your business?

In this video I’m going to give you my top 5 reasons why you should start making videos today.

Having a great product or service, it's just simply not enough to reach the income goals that you have for your business.

You want a great product and a great service. But you need to pair that with strategic marketing, because marketing is how you get people to notice what you have to offer and care enough to buy it.

Now most people get marketing completely wrong, or they overcomplicate it. So let me simplify your marketing for you today and boil it down to just four words. That’s it, 4 words. And these 4 words if they flick a switch for you and give you that “ah ha” moment will literally transform everything you do from this point onwards because, these are the four most important words in all of marketing.

Let’s talk about your website.

So you’ve built it, or you’re about to build it and you’ve got this amazing brand and this amazing business that’s going to change your life.

We inherently know that having the best website in the world or having the best product or service in the world will lead to zero sales if you don’t have a steady stream of web traffic and that’s what I’m going to help you with in todays video.

Some people slide into stranger's DMS, some beg for referrals, some play with chatbots but does your work really speak for itself or are you the one doing the talking?

Let’s discuss.

If I asked you "As a builder, how are you different?"

You'd probably tell me,

"I pride myself on quality work"

"We have good communication"

"I complete projects on time"

"I show up on time"

That's not being different, that's just what your client expects.

And everyone says the same thing!

If you really want to know how to be different, watch this video.

If you watched my last video, you learned that every successful architecture firm does 2 things well:

Sells architectural services

Delivers architectural service

In this video, you'll discover how to win clients without selling

If you want to get your ideal clients and work on those dream projects this year, listen up because I’m going to break down for you in this video exactly how to do it.

The truth is running an architecture firm has two parts:

Selling architectural services

Delivering architectural services

Without part #1 there is NO part #2.

I’ve been working with buildings and architecture for the better part of 13 years now and over time I’ve seen just about every type of marketing trend come and go.

The one type of content that’s proven itself against the test of time is this narrative or storytelling type of content. Which when you think makes perfect sense as people have been telling stories since we were drawing on rock walls in our caves as neanderthals

There’s 3 common problems that builders I speak to face. This is how I solve them.

All things being equal, why should someone decide to build their dream home with you instead of a competitor if you both get it done at the same quality, in the same timeframe and for the same budget?

If you can't answer that question, you have a problem.

It's a question I get asked all the time.

Should I do long or short format video when it comes to creating content for my business?

In this video I discuss why you might want to do each of these and what will work best depending on your objectives.

No matter which way you go it should form just a part of your marketing strategy.

Let’s get caught up on why I closed Shutter Speed Studios, what Light & Lines means for you and your business and why I’m giving away my BEST stuff for free!