Stop Getting Compared on Price

Build a reliable pipeline of dream clients and projects instead

Too many great builders are getting overlooked - not because of the work, but because the marketing isn’t doing the heavy lifting. These days most quality builders have strong portfolios packed with beautiful projects.

So what does a client compare? Price.

I’m here to change that.

  • Done‑for‑you framework so you can focus on the business, your crew and your clients.
  • Built for builders who are busy “right now” — use your current projects to build a pipeline for the next 3–5 years.
  • On this page: examples + two quick testimonials so you can see and hear results.

It’s never been harder for clients to choose.

Everyone looks great online. When portfolios look equally strong, prospects default to the only obvious variable: price. The best builders usually don’t win those conversations.

The solution is shifting the conversation from the ‘what’ to the ‘why’—so clients understand your decisions, process and value.

As a builder you’ve got a system for everything, except marketing.

Let’s change that

On this page you’ll find real examples and two short testimonials so you can see and hear the results first‑hand.

Real World Examples

The following examples are real work, I’ve delivered for real clients that have been used in their businesses

Brand Stories

Project Stories

Client stories

Exclusive: AI-Assisted Ideal Client Profile

Before a single camera rolls, we run a focused, AI-assisted Ideal Client Profile session — exclusive to booked clients.

It becomes the spine of your marketing, so every word, frame, and proposal speaks to what your best clients care about most.

We feed the model with your materials — website copy, testimonials, interview notes, even anything from business coaching — so the output sounds like you and targets precisely who you want.

What it gives you

  • eg “We build architect-led custom homes for professional families in the Illawarra & South Coast at $2m –$5m, with a process designed for crystal-clear budgets, client collaboration, and high end finishes.”

  • demographics, preferred suburbs, budget ranges, values, decision style, risk tolerance.

  • pains/objections (budget clarity, timelines, variations, quality, communication) matched with the exact proof points that make clients say “yes”.

    - Project filters: new builds, alts & adds, knock down re-builds, ideal build value, and red flags — so enquiries align with the work you actually want.

What it gives me

  • Shot list & sequencing; balance of process vs craft; pacing; talent direction (you/client/architect); interview questions for client testimonials and builder interviews.

  • lenses, movement, colour palette, brand texture, typography cues for captions/graphics.

  • narrative arc aligned to decision drivers, music energy, cut length, sound design, grade, motion graphics, hooks and thumbnails

Net result: everything we make is tuned to what your ideal client needs to see and hear to feel confident choosing you.

Bottom line: no generic marketing, no price shopping — just clear, client-led messaging that makes choosing you the easy decision.

CKS Projects — Testimonial

CKS Projects is a high-end Illawarra builder led by Keiron Moore. While their craftsmanship and product quality are exceptional, their previous marketing efforts didn’t fully capture or convey this level of excellence, nor did they effectively build trust with the ideal audience.

To address this, we developed a comprehensive, video-led content strategy that not only showcases the story behind Keiron’s work but also highlights the client experience throughout the building process.

Results at a glance

  • Clients now arrive at meetings already familiar with the brand and effectively pre-sold on the quality.

  • Conversations have shifted from traditional pitching to focused qualifying discussions.

  • The brand has evolved to lead with trust, clarity, and authority in the marketplace.

“It’s been a genuine game changer for us.”

SLD Projects — Testimonial

Sydney builder Simon La Delfa (SLD Projects) tried the usual “construction videos” and a generic pitch, but it didn’t land. We worked together to get crystal clear on vision, message and target market, then built stories that market him correctly.

Results at a glance

  • Clear positioning & message that sets him apart (not like every other builder).

  • Prospects now self-qualify; the conversation shifts from selling to selecting.

  • Stops justifying price — value is obvious before the quote stage.

  • Confidence & authority up; operations improved even before the first video launched.

  • After launching the stories, he chooses the right projects — not quoting everything.

“Once we got clear on who SLD Projects is, everything changed—then launching the stories took it up another level.”

Frequently Asked Questions

  • Absolutely. You’ve worked hard on that relationship and I don’t want anyone burning bridges. We can easily customise things so your preferred photographer can still shoot your completed projects.

  • Yes. Some projects are large and move slower, some are smaller and move faster. We can customise to suit.

  • No. We plan a cadence that fits your pipeline. The goal is consistency and quality, not volume for volume’s sake.

  • You’ll see immediate lift in brand perception and enquiry quality. The system compounds over 12 months as stories, films and portfolio pieces stack up.

  • Yes - everything is tailored to your brand, tone of voice and ideal client. Think of this as a framework, not a cookie‑cutter package.

  • We split costs into milestone‑based or monthly payments to minimise impact and align with project rhythm.

Reserve your place this quarter

I open only a few new systems each quarter to protect quality and give each project the attention it deserves. If you’re considering it, reserve a spot now.