CKS Projects - From “Best Kept Secret” To Clear, Confident Story

When Keiron from CKS Projects first got in touch, the work was already there.

Architect driven, detail heavy builds. Clients who cared about quality. A standard of finish that most people never see.

The problem was not the product. The problem was the message.

Online, CKS Projects looked like almost every other builder - a mix of finished photos and in-progress site shots that didn’t really explain why their work was different or why a client should choose them. Keiron knew he had something unique, but he didn’t know how to communicate it in a clear, simple way that would land with the right people.

He was getting enquiries, but not always from the clients or projects he wanted. And when good opportunities did show up, he had to work hard in conversation to explain the value that should have been obvious from the start.

That is where the CKS brand story came in.

The Challenge

• Turn a “quiet achiever” builder into a clearly positioned, confident brand

• Move away from generic “we do quality work” messaging

• Help future clients understand the level of thinking, detail and care that CKS brings to every project

• Give Keiron a tool that would speak for him before he ever steps into a meeting

Keiron’s words in his testimonial were simple but powerful: he talked about knowing his work was different, knowing his process was more considered than most, but feeling like none of that was coming through in how the business showed up online.

The Approach

We started by unpacking the story behind CKS Projects - who they serve, how they build, what they believe good building actually looks like.

From there, we built a brand story film and supporting visuals designed to:

• Show Keiron as a calm, considered professional that clients can trust with big decisions

• Walk viewers through his way of thinking - not just what he builds, but why he builds that way

• Connect the dots between the messy middle of a project and the finished home clients move into

• Speak directly to the kind of clients who value detail, communication and long term quality

Instead of more random content, CKS now had a single, hero piece that tied everything together - a film and story that could sit proudly on the website, be shared by architects, and be sent to any new enquiry as a “start here” moment.

The Outcome

Once the brand story went live potential clients started arriving already understanding who CKS is and what they stand for. People mentioned the film in first conversations. Architects had something concrete to share that matched the way they talked about Keiron behind the scenes.

Most importantly, Keiron finally felt like what he was saying in person matched what people were seeing online.

Instead of trying to “sell” the uniqueness of his product in every meeting, the story now does the heavy lifting for him. It sets the tone, frames the value, and filters for the kind of client who is looking for exactly what CKS Projects offers.

CKS was never short on quality. They were short on clarity.

Once the story caught up to the standard of the work, everything else started to move.